{"id":6177,"date":"2015-04-15T11:45:52","date_gmt":"2015-04-15T10:45:52","guid":{"rendered":"http:\/\/www.bilten.org\/?p=6177"},"modified":"2015-04-15T11:41:30","modified_gmt":"2015-04-15T10:41:30","slug":"drzava-kao-reklamna-agencija-primjer-drugi","status":"publish","type":"post","link":"https:\/\/www.bilten.org\/?p=6177","title":{"rendered":"Dr\u017eava kao reklamna agencija: primjer drugi"},"content":{"rendered":"<p>Nakon ju\u010dera\u0161njeg slu\u010daja <a href=\"http:\/\/www.bilten.org\/?p=6149\" target=\"_blank\">&#8220;aktivnog&#8221; povla\u010denja dr\u017eave<\/a> iz sfere socijalne politike kroz pru\u017eanje reklamnih usluga privatnom sektoru, dana\u0161nje <a href=\"http:\/\/www.tanjug.rs\/novosti\/174075\/besplatan-internet-u-oko-40-skola-u-13-gradova-srbije.htm\" target=\"_blank\">priop\u0107enje<\/a> jedne privatne kompanije sugerira da se ne radi o izoliranom slu\u010daju, ve\u0107 o rasprostranjenoj praksi u Srbiji koja nastoji redefinirati odnose dr\u017eave i tr\u017ei\u0161ta, javnog i privatnog. Kompanija Novatel, distributer informati\u010dke opreme, priop\u0107ila je rezultate krajem pro\u0161le godine pokrenutog projekta &#8220;Besplatan internet u tvojoj \u0161koli&#8221;. Kao \u0161to se naslu\u0107uje iz samog naslova projekta, odnosno konkretnog adresiranja eventualnog potro\u0161a\u010da, radi se o reklamnoj kampanji u kojoj tro\u0161kovi reklamiranja kompenziraju manjak javnih sredstava za osiguravanje \u0161kolske infrastrukture.<\/p>\n<p>Rezultat kojim se Novatel hvali je taj da je u 13 gradova i 40 \u0161kola za 30.000 u\u010denika osiguran besplatan internet. U priop\u0107enju je jasno nazna\u010den i fokus projekta, tj. suradnje izme\u0111u dr\u017eave i privatnih kompanija. Cilj je da se \u0161kole i ostale dr\u017eavne institucije &#8220;odtereti&#8221; od ulaganja u osnovnu infrastrukturu javnih servisa i da se teret prebaci na &#8220;dru\u0161tveno odgovorne&#8221; kompanije, preciznije na neizvjesnost njihovih tr\u017ei\u0161nih uspjeha i prate\u0107ih reklamnih potreba.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nakon ju\u010dera\u0161njeg slu\u010daja &#8220;aktivnog&#8221; povla\u010denja dr\u017eave iz sfere socijalne politike kroz pru\u017eanje reklamnih usluga privatnom sektoru, dana\u0161nje priop\u0107enje jedne privatne kompanije sugerira da se ne radi o izoliranom slu\u010daju, ve\u0107 o rasprostranjenoj praksi u Srbiji koja nastoji redefinirati odnose dr\u017eave i tr\u017ei\u0161ta, javnog i privatnog. Kompanija Novatel, distributer informati\u010dke opreme, priop\u0107ila je rezultate krajem pro\u0161le [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":6180,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"theme":[],"country":[],"articleformat":[205],"coauthors":[16],"class_list":["post-6177","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","articleformat-vijest"],"_links":{"self":[{"href":"https:\/\/www.bilten.org\/index.php?rest_route=\/wp\/v2\/posts\/6177","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bilten.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bilten.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bilten.org\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bilten.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6177"}],"version-history":[{"count":4,"href":"https:\/\/www.bilten.org\/index.php?rest_route=\/wp\/v2\/posts\/6177\/revisions"}],"predecessor-version":[{"id":6183,"href":"https:\/\/www.bilten.org\/index.php?rest_route=\/wp\/v2\/posts\/6177\/revisions\/6183"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bilten.org\/index.php?rest_route=\/wp\/v2\/media\/6180"}],"wp:attachment":[{"href":"https:\/\/www.bilten.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6177"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bilten.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6177"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bilten.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6177"},{"taxonomy":"theme","embeddable":true,"href":"https:\/\/www.bilten.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftheme&post=6177"},{"taxonomy":"country","embeddable":true,"href":"https:\/\/www.bilten.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcountry&post=6177"},{"taxonomy":"articleformat","embeddable":true,"href":"https:\/\/www.bilten.org\/index.php?rest_route=%2Fwp%2Fv2%2Farticleformat&post=6177"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.bilten.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcoauthors&post=6177"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}