{"id":18525,"date":"2017-05-25T11:45:05","date_gmt":"2017-05-25T10:45:05","guid":{"rendered":"http:\/\/www.bilten.org\/?p=18525"},"modified":"2017-05-25T11:47:26","modified_gmt":"2017-05-25T10:47:26","slug":"samo-za-bh-kupce-mercator-kupio-agrokor","status":"publish","type":"post","link":"https:\/\/www.bilten.org\/?p=18525","title":{"rendered":"Ekskluzivna vijest za bh. kupce: Mercator kupio Agrokor"},"content":{"rendered":"<p>Dr\u017eavni povjerenik za Agrokor Ivan Ramljak danas odra\u0111uje posjet Sarajevu. Na sastanku koji je zakazan za 11h prisustvovat \u0107e, pored Ramljaka, cijeli niz predstavnika tamo\u0161nje izvr\u0161ne vlasti, hrvatski veleposlanik u BiH te direktori svih Agrokorovih kompanija u BiH. Tako\u0111er, valja istaknuti da \u0107e na sastanku biti prisutna i izvr\u0161na direktorica za marketing cijelog koncerna. <a href=\"https:\/\/www.tportal.hr\/biznis\/clanak\/povratak-na-staro-konzum-u-bih-opet-postaje-mercator-20170525\" target=\"_blank\">Prema najavama<\/a>, dva prijedloga \u0107e se na\u0107i na dnevnom redu, a za drugi je klju\u010dna upravo izvr\u0161na direktorica marketinga.<\/p>\n<p>Prvi prijedlog dolazi sa &#8220;bosanske&#8221; strane. Taj je prijedlog ve\u0107 ranije prezentirao federalni premijer Fadil Novali\u0107, a zasniva se na tome da se u Agrokorovim tvrtkama k\u0107erima u BiH instaliraju predstavnici nadle\u017enih doma\u0107ih institucija. Cilj njihova prisustva bio bi nadgledanje nov\u010danih tokova, odnosno preciznije: sprje\u010davanje odljeva novca iz BiH kojim bi se poku\u0161ali sanirati dugovi koncerna prema dobavlja\u010dima u Hrvatskoj. Naime, prema podacima koji cirkuliraju u bh. medijima, dug Agrokora prema tamo\u0161njim dobavlja\u010dima iznosi oko milijardu eura.<\/p>\n<p>Prijedlog koji \u0107e Agrokor staviti na stol je isklju\u010divo marketin\u0161ke naravi. Nakon preuzimanja Mercatora, Agrokor je sve trgovine u BiH\u00a0<em>rebrendirao<\/em> u Konzume. No, kako je Konzumu prili\u010dno opala reputacija, \u0161to rezultira slabijom prodajom i manjom koli\u010dinom obrtnih sredstava za servisiranje dugova, u Agrokoru su se dosjetili da spase stvar tako \u0161to \u0107e trgovine opet nazvati: Mercator. O\u010dito igraju na to da je Mercator u svijesti bh. kupaca ostao jamac stabilnosti.<\/p>\n<p>Te\u0161ko da se mo\u017ee prona\u0107i jasniji indikator o\u010dajne situacije od \u010dinjenice da se Agrokor poku\u0161ava spasiti tako \u0161to se vra\u0107a\u00a0<em>brendu<\/em> \u010dija mu je kupovina (i ga\u0161enje) bila klju\u010dni okida\u010d poslovnog sloma. A te\u0161ko se i oteti dojmu da se ta marketin\u0161ka taktika ne oslanja na odre\u0111eni kolonijalni tretman bh. kupaca: ma zaboravit \u0107e oni.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dr\u017eavni povjerenik za Agrokor Ivan Ramljak danas odra\u0111uje posjet Sarajevu. Na sastanku koji je zakazan za 11h prisustvovat \u0107e, pored Ramljaka, cijeli niz predstavnika tamo\u0161nje izvr\u0161ne vlasti, hrvatski veleposlanik u BiH te direktori svih Agrokorovih kompanija u BiH. Tako\u0111er, valja istaknuti da \u0107e na sastanku biti prisutna i izvr\u0161na direktorica za marketing cijelog koncerna. Prema [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":1685,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"theme":[],"country":[35,38],"articleformat":[205],"coauthors":[291],"class_list":["post-18525","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","country-bih","country-hrvatska","articleformat-vijest"],"_links":{"self":[{"href":"https:\/\/www.bilten.org\/index.php?rest_route=\/wp\/v2\/posts\/18525","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bilten.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bilten.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bilten.org\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bilten.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=18525"}],"version-history":[{"count":4,"href":"https:\/\/www.bilten.org\/index.php?rest_route=\/wp\/v2\/posts\/18525\/revisions"}],"predecessor-version":[{"id":18529,"href":"https:\/\/www.bilten.org\/index.php?rest_route=\/wp\/v2\/posts\/18525\/revisions\/18529"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bilten.org\/index.php?rest_route=\/wp\/v2\/media\/1685"}],"wp:attachment":[{"href":"https:\/\/www.bilten.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=18525"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bilten.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=18525"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bilten.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=18525"},{"taxonomy":"theme","embeddable":true,"href":"https:\/\/www.bilten.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftheme&post=18525"},{"taxonomy":"country","embeddable":true,"href":"https:\/\/www.bilten.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcountry&post=18525"},{"taxonomy":"articleformat","embeddable":true,"href":"https:\/\/www.bilten.org\/index.php?rest_route=%2Fwp%2Fv2%2Farticleformat&post=18525"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.bilten.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcoauthors&post=18525"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}